Alvin Ea, CEO and co-founder of Haulio, has made remarkable strides in the logistics industry by leveraging technology to transform the traditional haulage sector. Founded in 2017, Haulio has quickly become Singapore’s leading cloud-based digital container haulage network. By utilizing digital tools to connect the entire logistics ecosystem, Alvin and his team have streamlined the first-mile transportation process across ASEAN, positioning Haulio at the forefront of the industry. Alvin's commitment to innovation, sustainability, and efficiency has been a driving force behind Haulio's rapid success and continued expansion.
Alvin Ea – CEO of Haulio
Tell us about Haulio and what sets it apart from competitors?
“Established in 2017, Haulio is Singapore’s fastest-growing cloud-based digital container haulage network. We bring together an efficient and intelligent haulage community through collaborative digital tools that connect global trade to local first-mile transportation across ASEAN. With over 98% of Singapore’s hauliers onboard and a presence in Indonesia and Thailand, our goal is to fully digitize haulage in Southeast Asia by 2025.”
What’s been your biggest challenge as a founder?
“Like most B2B businesses, our biggest challenge has been dealing with long conversion cycles. Getting traditional businesses to adopt digital solutions takes time, especially when multiple stakeholders and departments are involved.”
What’s been your happiest moment as a founder?
“During one of our company activities, we washed trucks with drivers and received ‘thumbs up’ from them. Hearing how our platform has transformed their work made it all worth it.”
What’s the most innovative thing Haulio has done?
“By leveraging technology, we’ve transformed the work of haulage drivers and helped hauliers with cash flow and working capital. Our aim is to continue bringing positive change to this archaic industry.”
How did you decide Haulio was ready for the market?
“As someone with industry experience, I tested the product myself through my network in my previous family business. This direct feedback loop allowed us to fine-tune our product before market launch.”
What’s next for Haulio?
“We’re focusing on aggressive regional growth and aim to complete the digitalization of haulage in Southeast Asia by 2025.”
Final Words of Advice for Entrepreneurs
Alvin Ea (Haulio):“Be the change you wish to see. Obstacles will always arise, but tackling them one at a time is the key to progress.”
Connect with the Founder:
Alvin Ea (Haulio): LinkedIn
Conclusion: Alvin Ea’s journey with Haulio exemplifies the transformative power of technology in modernizing legacy industries. By prioritizing efficiency, collaboration, and the needs of both businesses and drivers, Haulio has set a new standard for the logistics industry in Southeast Asia. With ambitious goals of full digitalization by 2025, Alvin continues to lead with passion, innovation, and a vision to reshape haulage across the region. His advice to other entrepreneurs—to embrace challenges and be the change they wish to see—reflects his proactive approach to business and leadership.
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